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GoalBusters Consulting, LLC helps "good" teams attain greatness through "hands-on" leadership and strategic planning. We specialize in the support of small shops, rural organizations, public media and Native American causes.

GoalBusters LLC

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Publications and Press


Alice L. Ferris, CFRE
Fall
2009 , Vol. 3, No. 3
Fundraising Through a Different Lens: A Thought Leader Column by Alice Ferris, CFRE

"In a well-intentioned effort to break down barriers among diverse communities, we sometimes miss the color and depth that our differences can bring,"
says Alice Ferris, president of the AFP Arizona, Northern chapter. Ferris reflects on the different ways people view philanthropy and how these lenses
can widen the scope of our fundraising.
Full story more








October 08, 2009
NAZToday: "Blogola" and "Blores" | FTC Mandates disclosure of paid endorsements in Blogs, Twitter and other online formats.

The Federal Trade Commission (FTC) revises its rules regarding testimonials and endorsements for the first time since 1980. These revisions extend
consumer protections to the internet and establish fines for
Bloggers of $11,000 per post for failure to disclose compensation for their online opinions.
Jim was interviewed by NAZToday regarding the prevalence and repercussions of practices Jim defines as "blog-ola" by practitioners he considers
"blores." Jim's segment is at
5:55 (program time) Also appearing in the program, Flagstaff Mayor Sarah Presler and nonprofit advocate, Kris Stark.



September/October 08, 2009
Advancing Philanthropy: Sink or Swim? How to ensure a successful event--no matter what the economy is like
by Mary Ellen Collins

While the situation is not business as usual for charity events during a down economy, that doesn't mean they are all bound to fail. In this article,
Alice is quoted on her observations of special event fundraising and suggests strategies to make your event a success.
(Must be an AFP member to access the article online.)



August/September 2009
Association of Fundraising Professionals: Why AFP Membership is Valuable to Me

Alice shares how AFP membership
has introduced her to concepts of philanthropy in cultures other than her own in this online testimonial,
featured on the banner of the new AFP website, launched in September.


                              




April 2009
The Velvet Rope - Creating VIP Experiences

Alice and Jim were interviewed by Special Events Galore! a Stevenson, Inc. Publication. The article's focus is on the
GoalBusters Consulting workshop being presented by Alice and Jim for the AFP International Conference in New Orleans.
The session, "The Velvet Rope," examines how organizations can create Special Events that deliver a VIP Experience
for their honored guests.




Sunday, March 22nd 2009
AZ Daily Sun Features Jim in the Business Section

Jim was interviewed by reporter Joe Ferguson regarding his perspectives about the effectiveness of Social Media marketing tools for today's
business success.
The article includes various local business owners' examples of their personal use of Twitter, etc. and discusses
why Social Media is a vital tool in any organizations marketing and
promotion tool kit.
Full Story more




November 2008
Alice Ferris Elected to International Board of Fundraising Professionals (AFP)

Alice L. Ferris, MBA, CFRE and founding partner of GoalBusters
Consulting LLC, has been elected Vice Chair, Membership Services for the Association of Fundraising Professionals International (AFP), an association of more than 1,000 members worldwide, headquartered in Arlington, Virginia. As Vice Chair, Membership Services,
Ms. Ferris will lead volunteers and support association staff to deliver optimal membership value to AFP's members in the United States, Canada, Mexico and Asia.
Ms. Ferris will also work with staff and volunteers seeking to expand AFP's membership and affiliates in Europe and Latin America. Alice will serve on the nine member
executive committee of the Association's board of directors beginning in January, 2009.








November 2008, Arizona Daily Sun
North Country HealthCare Completes Capital Campaign

North Country's Development and Marketing Director, Rick Swanson and CEO, Dr. Ann Roggenbuck,
along with Alice Ferris and Jim Anderson of GoalBusters celebrate the completion of North Country's first ever
capital campaign. North Country raised more than $3 Million to build their flagship clinic on Fourth Street in
Flagstaff, Arizona. Volunteer campaign chairs, Dr. John Caskey and Dr. Phil Garrod, led the campaign cabinet
in this three year campaign, bolstered in 2008 with a $250,000 challenge grant from the Kresge Foundation.












October 18, 2008
Alice inducted into AFP Foundation Omega Circle
At a recognition event at the AFP Leadership Academy in Nashville, Tennessee, Alice was one of seven new members of the
AFP Omega Circle, the Association's legacy giving club. She included the AFP Foundation in her estate plans to support the
Foundation's efforts to advance philanthropy throughout the world.

Back row: Sean Carter, CFRE; Alice Ferris, CFRE; Kevin Foyle, CFRE. Front row: Marnie Hill, CFRE; Milton Keys, CFRE; Robert Wahlers, CFRE.
(You can tell we take planned giving very seriously.) Photo: Curtis Deane, AFP Foundation




Sunday, September 7th 2008
AZ Daily Sun Features Jim on the Front Page

Jim was interviewed for a special feature published on the front page of the Sunday edition of the Arizona Daily Sun. The Gail Collins story
is titled "Making the Leap to Midlife Fulfillment." Gail explores the "life makeovers" of several Flagstaff professionals that followed their choice
to make a midlife career change. Many of the interviewees sacrificed financial reward in pursuit of improved quality of life.

Full Story more



July 28th 2008
Jim Appears on NPR's Talk of the Nation

Jim was selected for participation in the nationally broadcast NPR program, Talk of the Nation. In a segment titled
"How to Hit Interview Curveballs Out of the Park," Jim comments on his experience in asking unconventi
onal questions
in the 20+ years he's conducted employment interviews. Jim's comments appear at 9:02 into the segment.


Listen Nowmore





May 9, 2008
Coconino Community College Recognizes
Alice Ferris with Distinguished Service Award

At Coconino Community College's May 9, 2008 commencement ceremonies, Alice was honored with the Distinguished Service Award for leadership
and service to education. Alice served from 1998-2007 on the CCC Foundation board of directors, and was board president from 2002-2005. During her
tenure, Flagstaff Medical Center's gift of $500,000 helped create the FMC Institute for Nursing Education, an associate degree program that has
trained new nurses for northern Arizona.

Pictured above: Alice Ferris; Dr. Leah Bornstein, CCC President.
Photo: Jim Anderson, GoalBusters Consulting, LLC



Alice L. Ferris, CFRESummer 2007 , Vol. I, No. 3
Career Track Profile: Alice L. Ferris, CFRE

This issue’s one-on-one interview is with Alice L. Ferris, CFRE, who says “the fundraising profession will benefit from increased diversity because we will
be able to bring in new models of philanthropy and different models of encouraging support, so we’re not always telling people to do it one way.”
Learn more about Ferris’ journey into fundraising and her experiences with different cultures in this profile.

Full Story more









Summer 2007 Newsletter
HEEF Produces First Video

With funding from their recent Harvard Honoring Nations award, the HEEF was able to take the next step in their fundraising and education efforts, as they recently finished production
on their first video, "Planting the Seeds…For Our Children's Future". Through the combined efforts of Development Consultants "GoalBusters" (Alice Ferris and Jim Anderson), along
with videography provided by renowned Hopi filmmaker Victor Masayesva, the HEEF completed the seven-minute video in early July. 
Full Storymore


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  • SpecialEventsGalore_VelvetRope.pdf - on Sep 7, 2009 3:23 PM by Alice Ferris (version 1)
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