Alice Ferris, ACFRE will present "Don’t Put All Your Eggs in the Digital Basket: Multimedia Still Matters" in Toronto at Digital Leap Canada. In this session, we’ll focus on how digital media and traditional media work together to create successful campaigns. How can you identify the characteristics of your ideal audience? How can you use a mix of online and offline channels? And what are the right tools and messages to reach your audience where they are? (NOTE: Full presentation will be live May 4th.)
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Everyone likes a good party, but what do you do when you know in your heart that a fundraising event has reached the end of its effective life? Rather than let the party go on, conduct an objective event audit and let the facts help you decide what do to next.
In this practical session, we'll discuss the signs of a failing event, the tools to analyze the event's effective return, ways to soften the blow to volunteers of ending a losing program, and strategies to evaluate new events before they even happen.
View the complete presentation below
CFRE International Press Release announcing Jim Anderson earning the CFRE Credential.
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