Alice Ferris, ACFRE will present "Don’t Put All Your Eggs in the Digital Basket: Multimedia Still Matters" in Toronto at Digital Leap Canada. In this session, we’ll focus on how digital media and traditional media work together to create successful campaigns. How can you identify the characteristics of your ideal audience? How can you use a mix of online and offline channels? And what are the right tools and messages to reach your audience where they are? (NOTE: Full presentation will be live May 4th.)
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